11:11

11:11 Cannabis Company was founded by east coast transplants chasing their love of the plant, entering into the prop 215 market pioneering a successful delivery service based in Venice Beach, CA. Quickly expanding on motorcycles throughout the city of Los Angeles. Once the legal California market opened it’s doors, the group pivoted from delivery to a micro license structure with the plan to be single source and focus on solventless production and began pursuing the dream of a brand.

Incredibly underfunded and understaffed the entire facility was built and funded by the team which runs the daily operations, the team handled everything from the build, to licensing, to operations, the entire time witnessing 11:11 on the clock. This became a daily occurrence for the team and stuck as a constant motivation to keep fighting. Eventually securing licensing and beginning operations, when tasked with what to name the company, the group decided 11:11 would be the brand name.

Seeing 11:11 is a "meaningful coincidence" if it occurs with no causal relationship yet seems to be meaningful and relative.